HUBUNGAN LAMA KERJASAMA TERHADAP KEPERCAYAAN PELANGGAN PBF BINA PRIMA SEJATI
DOI:
https://doi.org/10.33759/jrki.v5i1.324Keywords:
Customers, Cooperation, TrustAbstract
The large number of pharmacies is not proportional to the number of PBF in DKI Jakarta, causing intense competition in drug distribution activities to pharmacies. The main concept of partnership or cooperation with customers is trust. Building trust will have an impact on bringing loyalty to continue working with the company. This study aims to determine the effect of the length of cooperation between PBF and pharmacies on customer trust. This research was conducted by survey and observation methods. The sampling technique was carried out by Probability Sampling with a Proportionate Stratified Random Sampling approach in order to obtain 69 pharmacies. The results showed that the length of cooperation from 69 pharmacies was 7-12 months for 1 pharmacy, 13-24 months for 8 pharmacies and >24 months for 60 pharmacies. The highest pharmacy confidence level is 85.51%, moderate is 13.04% and low is 1.45%. Based on the results of the Pearson correlation test, a sig value of >0.05 indicates that there is no relationship between length of cooperation and customer trust in PBF. This shows that there is no relationship between the length of time of cooperation with the level of trust the Pharmacy has in PBF Bina Prima Sejati.
Downloads
References
Lazar, F.D. (2000). Project Partnering. Improving the Likehood of Win/Win Outcomes. Journal of Management in Engineering, 16(2), h 71-83. Civil Engineering Dimension, Vol. 8, No. 2, 55-62, September 2006.
Hidayat T, Dharma WST. (2019). Evaluasi Sistem Pendistribusian Sediaan Farmasi dan Alat Kesehatan pada Pedagang Besar Farmasi (PBF) di Provinsi DKI Jakarta tahun 2018. Social Clinical Pharmacy Indonesia Journal. Vol. 4 No. 3 (2019). h 58-68.
BPS Prov. DKI Jakarta. Jumlah Fasilitas Kesehatan di Provinsi DKI Jakarta 2019-2021. Diakes pada Januari 25, 2022, dari https://jakarta.bps.go.id/indicator/30/529/1/jumlah-fasilitas-kesehatan-di-provinsi-dki-jakarta.html.
Anonim. (2022). Diakes pada Januari 25, 2022, dari http://toolkit.eximiuslearning.com/2019/01/15/3-cara-membangun-kepercayaan-orang-lain/.
Hendika LV, Riorini VS. (2014). Sikap Merek, Perceived Quality, dan Prestise Merek terhadap Advokasi Merek melalui Kepercayaan Merek pada Klinik Gigi Ortodonti di Jakarta. Jurnal Manajemen dan Pemasaran Jasa. 2014; Volume 7, No.2.
Meliana, Sulistiono, & Setiawan, B. (2013) Pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Keputusan Pembelian. Jurnal Ilmiah Manajemen Kesatuan, Vol. 1 No. 2. h 253.
Darwin S, Kunto YS. (2014). Analisis Pengaruh Kualitas Layanan terhadap Loyalitas Pelanggan dengan Kepuasan dan Kepercayaan Pelanggan sebagai Variable Intervening pada Asuransi Jiwa Manulife Indonesia-Surabaya. Jurnal Manajemen Pemasaran Petra, Vol. 2 No. 1.
Anderson JC, Narus JA. (1990). A Model of Distributor Firm and Manufacturer Firm Working Partnership. Journal of Marketing. Vol. 54, Januari. h 42-58. Jurnal Manajemen Pemasaran Petra, Vol. 2 No. 1 (2014).
Anonim. (2020). Diakses Agustus 20, 2020 dari http://www.seputarpengetahuan.co.id/2018/05/pengertian-kepercayaan-elemen-dasar-manfaat-hal-penting.html .
Cahyono, J. (2010). Faktor-Faktor yang Mempengaruhi Kerjasama Jangka Panjang untuk Meningkatkan Keunggulan Kompetitif Perusahaan. Jurnal Ilmiah Aset, Vol. 12 No. 2 (2010).
Singh M. (2014). Unlocking The World’s Largest Financial Secret 12 Keys to Forex Freedom. Jakarta : Gramedia.
Waluyani, E. (2010). Studi Tentang Kepercayaan, Hubungan Jangka Panjang dan Kinerja Outlet. Jurnal Sains Pemasaran Indonesia, Vo. IX, No. 2, September 2010, h 181-183.
Morgan, Robert M. dan Shelby D. Hunt. (1994). “The Commitment-Trust Theory of Relationship Marketing”. Journal of Marketing, Vol.58, July, hlm. 20-38. Jurnal Sains Pemasaran Indonesia, Vo. IX, No. 2, September 2010, h 176.
Morlien dan Darmayanti, T. (2006). Analisis Faktor Yang Mempengaruhi Hubungan Jangka Panjang. Jurnal Bisnis dan Ekonomi, Vol. 13, No. 2, September 2006, h 198.