PENGARUH IKLAN OBAT FLU DI TELEVISI TERHADAP PERILAKU SWAMEDIKASI
DOI:
https://doi.org/10.33759/jrki.v3i1.103Keywords:
Iklan Obat, Swamedikasi Flu, Kecamatan Karang IntanAbstract
The high prevalence of flu and the easy availability of drugs in the market and at relatively affordable prices are one of the driving forces for self-medicating by the community. In addition, increasingly sophisticated technological advances make it easy for people to get information, one of which is drug advertisements on television that can influence consumer behavior in the selection of drugs used in self-medication. This research was conducted with the aim of knowing the effect of cold medicine advertisements on television on self-medication behavior in the community of Karang Intan District. This research method is a descriptive observational study with a cross sectional design. The sampling technique was carried out using non-random sampling method, namely accidental sampling, and the number of respondents was 100 people. The data collected comes from questionnaire data, which is filled in by respondents accompanied by researchers. Descriptive data analysis was performed by using the chi square test. The results showed that the effect of cold medicine advertisements on television on self-medicated behavior in the community of Karang Intan District has a significant p value of 0.000. The conclusion is that the advertisement of cold medicine on television has an influence on self-medication behavior in the community of Karang Intan District.
Downloads
References
Dengan Perilaku Swamedikasi Masyarakat Di Kelurahan Sungai Besar Kecamatan Banjarbaru Selatan (Skripsi).
Departemen Kesehatan Republik Indonesia. (2008). Materi Pelatihan Peningkatan Pengetahuan Dan Keterampuilan Memilih Obat Bagi Tenaga Kesehatan. Jakarta: Departemen Kesehatan Republik Indonesia.
Departemen Kesehatan Republik Indonesia. (2006). Besar Sampel Dan Cara Pengambilan Sampel Dalam Penelitian Kedokteran dan Kesehatan . Jakarta: Salemba Medika.
Dianawati, O., Fasich, & Athijah, U. (2008). Hubungan Persepsi Terhadap Iklan di televisi Dengan Perilaku Swamedikasi Pelajar SMU Negeri Di Surabaya. Majalah Farmasi Airlangga, 6 (1), 10-16. Diakses dari http://journal.unair.ac.id/download-fullpapers-MFA_6_1_03.pdf
Islam, M.S. (2007). Self-medication among hohher educated population in Bangladesh;
an email-based exploratory study. The Internet Journal of Health, 5(2); 1-5. Diakses dari https://print.ispub.com/api/0/ispub-article/6868
Fauziah, R. (2014). Faktor Yang mempengaruhi Perilaku Pengobatan Sendiri Pada Kelompok Ibu Rumah Tangga Di Kabupaten Purwakarta. (Skripsi).
Kusumawati, T.L. (2017). Evaluasi Pengaruh Iklan Obat Di Televisi Terhadap Swamedikasi Flu (Common Cold)Pada Mahasiswa Program Studi Non Kesehatan Di Universitas Muhammadiyah Yogyakarta (UMY). (Skripsi).
Rahmawati, H. (2011). Pengaruh Iklan Obat Flu Ditelevisi Terhadap Pemilihan Obat
Secara Swamedikasi Pada syarat Masyarakat Di Malang. Farmasains: Jurnal Farmasi dan Ilmu Kesehatan,1(2);1-11.doi: https://doi.org/10.22219/far.v1i2.1169
Supardi, S. & Raharni. (2006). Penggunaan obat yang sesuai dengan aturan dalam pengobatan sendiri keluhan demam, sakit kepala, batuk flu analisis lanjut usia data Surfey Kesehatan Rumah Tangga (SKRT) 2001. Jurnal Kedokteran Yasri, 14 (1), 60 69.
Turisno, B.E. (2012). Perlindungan Konsumen Dalam Iklan Obat. Masalah-Masalah Hukum, 41(1):20-28. doi: 10.14710/mmh.41.1.2012.20-28
